The digital world has changed a lot in the last decade. Today, companies must tackle the complex task of recording their customers’ cross-platform experiences while maintaining user privacy.
GA4 was born with privacy at its core, no longer storing IP addresses indonesia telegram data or relying exclusively on cookies. It also uses an event-based data model to offer user-centric measurement.
While Universal Analytics offers a variety of privacy controls, Google Analytics 4 has more comprehensive and granular controls for data collection and use. These solutions and controls are especially necessary for today’s global data privacy landscape, where users increasingly expect greater privacy protection and control over their personal information.
GA4 provides a more reliable tracking system with improved data accuracy. This means that GA4 can track users across their devices such as desktop, mobile, tablets and has been designed to work with or without cookies.
Tracking users who have disabled or blocked cookies was impossible with Universal Analytics. Machine learning and statistical modeling offer a promising solution through GA4. This allows companies to fill data gaps and gain valuable customer insights that were previously unavailable.
A privacy-focused design allows GA4 to maintain key information learn how to put together successful powerpoint presentations and delight your audience despite cookie blockers and privacy regulations.
GA4 has many similarities with Universal Analytics, but it introduces some significant changes to note. Let’s dive deeper into our experience with the tool.
What we liked about GA4
There are many differences between GA4 and Universal GA, and we liked most of them. In the end, GA4 provides businesses with greater clarity on user behavior and deeper insights than ever before.
Google Analytics has undergone its most significant overhaul since it was originally launched. This isn’t just a simple facelift. It’s a whole new product!
Here I would like to summarize the main changes we observed and provide you with an overview and links to more detailed information, should you decide to explore it further.
Ready-to-use event tracking
The first thing that stands out when working with c phone number GA4 is how easy it is to set up and how quickly you can start collecting event data.
For Google Universal Analytics, you needed to create custom events for everything except page views. In GA4, everything is event-based, and you can enable some to be captured automatically with the new, improved event measurement. In addition to mandatory page view, you can enable capture of page scroll (90% depth only), outbound clicks, site search, form interactions, video interaction, and file downloads.
It was a good opportunity to review our existing event tracking strategy and see what we needed to implement custom or not in our new GA4 property.
Adopting Google Analytics 4 also allows us to confirm which KPIs were important to our stakeholders. After analyzing the data, we came to the conclusion that some of our previous conversions were no longer meaningful and identified new tactics to measure success.