UTM tags are an indispensable auxiliary tool for assessing the effectiveness of any marketing activity. why are they need Without them, you won’t know which post was more useful, which offer work better, and where to direct the bulk of your advertising budget.
In this article, we answer the most frequently ask questions about tags that will help you measure the effectiveness of your marketing activities.
What are UTM tags?
UTM tag ( Urchin Tracking Module) is a tag that is insert into country email list the address bar of a website or page to obtain information about the traffic source.
Typically, a UTM tag consists of two parts: the parameter name and its value.
Why do we need UTM tags?
Tags are most often use by marketers and targeters to evaluate the effectiveness of their campaigns.
For example, using UTM tags, you can understand which advertisement was the most effective.
Also , with the help of UTM tags, you can easily track traffic sources. Thus, you best tools for email campaign management in can easily understand why are they need which communication channel works better. Whether it is a QR code on a citylight, a PR article or advertising on social networks.
Types of UTM tags
There are two types of labels:
- mandatory , which are always present in the link
- optional , which are added as needed.
Let’s look at the structure of each type.
Mandatory UTM tags
- utm_source — traffic source. Use to better understand where your site visitors come from.
Example: utm_source=google
Traffic sources can be search results, why are they needed advertisements, social media hong kong phone number accounts, newsletters, links needed in articles on other sites, and so on.
- utm_medium — traffic type. This type of tags allows you to find out how traffic is received.