Revenue attribution: This is related to your sales operations. It measures the journey your contacts take until they become customers.
Lead Attribution Report
This report will help you understand the performance of your marketing campaigns by showing you the number of leads generated.
B2B Marketing Attribution Which attribution report
It is related to purchases or sales from other companies or leads.
Knowing this, it’s time to ask the big question:
The first thing to consider is the objective you’re email data trying to achieve. Is it related to marketing or sales?
- Marketing-related: If it’s marketing-related, you should use contact attribution reports to measure your efforts and identify interactions up to the point the contact was created in your CRM.
Plus, you’ll be able to see which blog post, landing page, social network, or ad is generating the most leads.
- Revenue-related: In this case, you should use the Revenue Attribution report to measure which sales efforts are generating the most revenue. With this report, you’ll be accounting for every interaction a contact has had with your business up until they become a customer.
How to create attribution reports in HubSpot?
Now, let’s see how to create your attribution list you may consider adding an email reports in HubSpot. To create a report, in this case, Deal Attribution, you must:
- In your HubSpot account , navigate to Reports > Reports.
- At the top right, click Create Custom Report .
- In the left panel, select Attribution .
- Select Deal Create, then click Next in the top right.
- Click the edit pencil icon to name your report.
- In the left panel, use the Explore tab to learn about the different types of reports you can create. Next to each report type, click View to see a sample report. When you view a sample report, the Configure tab will automatically brazil data update to produce the report.
Once this is done, you’ll be able to configure, add report filters, select data, attribution models, and finally, save the report.