Digital transformation has changed many things for the business sector, but the customer is still the foundation and the
center around which all actions revolve, don’t you think?
All the technologies that are part of everyday life have given customers a power never seen before, which is why
companies and brands have had to develop new techniques to satisfy them and improve their experience .
Interested? Then you can’t miss what’s coming up regarding the methodology of customer orientation in companies .
What is customer orientation?
Customer orientation can be defined as a philosophy uk telegram data that allows all actions of the
personnel that is part of an organization to be directed and focused on satisfying each need of the
clients and users .
But this goes far beyond what we already know as customer service , which focuses on the areas of sales or customer
service.
Customer orientation is present from the very creation of the organization or product , to marketing and
distribution actions .
It is an attitude that is assumed by the company where all the needs and requirements of the consumer are attended to
and seen as a priority.
Advantages of adapting customer orientation
There are many advantages that arise from customer matt miller orientation, as well as tasks where the attitude can be
adapted, for example:
- loyalty,
- satisfaction management,
- internal development,
- customer service,
- and more.
Below are the main benefits of using customer orientation in an organization:
- makes it possible to recognize and analyze the problems, needs, tastes, interests and expectations of the buyer
- persona ;
- Products and services are created that specifically solve these needs within a niche;
- allows you to respond quickly and efficiently to the needs of potential customers ;
- The quality of the products is directly defined by the customer base and their expectations;
- a work culture is created that is in line with the needs of customers;
- All actions in the different areas of the organization are focused on generating loyalty ;
- The company’s long-term strategies are tailored to the interests of users;
- Customer relationships are strengthened, based on trust, responsibility and constant communication;
- It allows for analysis and management of product profitability thanks to the customer’s experience with them.
Customer orientation allows companies to turn the user into the axis on which everything revolves. This strengthens and ensures the profitability of internal processes such as product development, marketing, distribution and user experience.
Practical examples of customer orientation
Now, theoretically, customer orientation cob directory sounds wonderful, right? Because it is an attitude that gives
power and decision to the user to indirectly intervene in the company’s processes and adapt tasks based on their needs and expectations.
But how can this be applied to the real world? Here we show you.
Design a strategy
This is nothing new to anyone, defining the points and the path to follow is a common task.
Create and establish paths through which your team’s actions can be truly user-oriented .
At this point it is essential that you constantly transmit them to all the elements involved.
An example is the creation of new functionalities in the platform acquired by a client. The business plan should already
include some margins for adapting the resources offered in the service to the needs of specific consumer segments.
Create communication channels with customers
As we have already said, customer orientation is only possible when you really listen to your customers.
Use various communication channels , such as telephone, email, social networks, among others, where you can
truly address their needs, questions, and promote your products to gauge their reaction.
This goes far beyond support when the customer has problems using a platform or a product. It is important to create
permanent sources of communication, where the customer feels comfortable to raise suggestions and ideas that improve the quality of the offer.
Take an interest in their opinions
Customer orientation means having a real and genuine interest in knowing their opinions to determine whether
a product or service fulfills the mission of satisfying or, on the contrary, requires modification to please more.
In addition, you need to take actions that show that you are attentive to their opinions.
Therefore, launching surveys , direct questions on social media or events where you can hear their experiences and
suggestions face to face are fantastic ideas for adapting customer orientation.
Improve customer service
Providing optimal customer service may seem like a daunting task, but it is a fundamental action to achieve customer
orientation.
This requires hiring and training staff to use various tools and offer professional customer service that satisfies
users and, most importantly, that incidents and queries are actually resolved in a timely manner.
Innovate your processes
Innovating and adopting new processes and technologies is no longer just for large companies with lots of resources.
Nowadays, there are low-cost physical and software tools , mostly cloud computing , that allow small and developing companies to boost their processes with technology.
For example, CRM (Customer Relationship Management) software can manage hundreds of tasks and organize
communication channels with users to address their requirements and questions in a timely manner.