Nowadays, many entrepreneurs in the food industry need to learn how to use the Rappi app for their business. This is the only way to learn how to sell more through your company’s delivery service, using technology to your advantage.
After all, with the restrictions of social isolation and quarantine against the new coronavirus , gastronomic enterprises needed to change the focus of their operations and start austria phone number data using the Rappi app working as delivery restaurants .
As Rappi is one of the biggest platforms for this (since the beginning of quarantine alone, the app has seen a 30% increase in orders in Latin America), it is important for entrepreneurs to know how to stand out on it to have more sales.
Want to learn how to use the Rappi app correctly how to perfect the database building application and increase sales in your restaurant or snack bar’s delivery service? Then keep reading!
Plan how to use the Rappi app strategically
An important notion in how to use the Rappi app is to understand that it has an essential strategic function for your business.
The app is very versatile and offers delivery using the Rappi app restaurants several ways to operate. For example:
- be a stable flow of orders that provides financial security to the business;
- be a way to reach more people and expand;
- be the main point of sale;
- be a sales channel for alternative versions of the business’s core service.
In any case, it is important to keep in mind what you want from the app. It has the flexibility and demand to allow any gastronomic strategy, but without establishing a goal for it, it is difficult to achieve the desired success.
Prepare a menu just for your delivery
One of the best ways to use Rappi properly is to prepare a menu that is exclusive to the app, or at least more reduced than your traditional menu.
Many restaurants believe that the more produce using the Rappi app they offer, the better. However, this is not necessarily true.
It is important to think like the user and anhui mobile phone number list understand that a huge list of alternatives can make it difficult to choose and result in no order being placed or make it difficult for the consumer to complete their order.
The ideal, therefore, is to have a smaller menu, with options for all types of customers you want to reach.
For example, suppose you own a burger joint. Instead of listing all the burgers, all the combo options, and all the soda options, list the top 3 burgers, one or two combo options, two desserts, and two of the most popular soda options.
This helps to optimize orders by users and also facilitates internal planning within the restaurant.
Invest in traffic sources outside the app
Rappi stands out for delivery restaurants because it is an excellent source of traffic for their orders. Basically, by bringing together millions of potential using the Rappi app customers, the app works as a great showcase for your restaurant.
However, one of the ways to use the Rappi app is to direct your own traffic to the order to be placed there.
This helps increase your number of orders compared to your competitors, which makes your restaurant stand out within the app itself and creates a cumulative and long-term positive effect.
In other words: the more traffic from outside, the more orders made, the more prominence in the app and the more internal traffic you will receive.