A manufacturer of plant protection products for summer residents found the optimal volume of publications: 8 videos per month. Of these, 5 were aime at attracting a new audience. They had to match the interests of “cold” leads and attract new targete actions and sales subscribers to the page. These videos discusse simple solutions to problems face by brazil whatsapp data gardeners. Another 2 videos showe how the company’s products are more effective in fighting pests than others. And only 1 video per month was a direct call to purchase.
Create “series” from clips
Users are more likely to watch a short vertical video to the end if they understand within the first three seconds what the problem is and why they should continue watching.
To keep your subscribers interest, it’s helpful to draw their attention to the potential consequences of the problem if it’s not fixed. About 10% of the entire video should be dedicate to the solution itself. An interesting trick is to add a question when presenting the solution, raising another problem that will be addressed in the next video.
This technique was successfully use eva stock from hr is not a crime by an online sneaker store, releasing UGC videos that talk about the opportunity to buy more expensive foreign shoes in installments. This serial approach to advertising a new targete actions and sales payment option help attract almost 90 thousand new users to the app.
In any VKontakte content, it is useful to insert “hooks” to other materials to maintain the audience’s interest.
Use social media managers to negotiate with influencers
The social network actively supports both popular and novice influencers. Beginners are offere training at the Authors’ School and guides on blog development. Advertisers who want to better understand the blogger market can contact the social network’s managers: they will help you understand current trends, formats, and names.
Exclusive content from famous bloggers such as Anton Shastun, Azamat Musagaliev and Olesya Ivanchenko is available on the VK Video platform.
One of the popular projects is the contact lists show “Natalnaya Karta”, where the hosts analyze the guest’s natal chart. This project has become an interesting example of combining a social network and a media project. Advertisers can contact the producers of “VK Video” to discuss creative advertising integrations into the show’s content.
If you are intereste in placing ads with personal video bloggers, it is also better to cooperate through social network managers. All VK influencers are part of the projectMedium Quality, and the terms of working with them through VKontakte managers target actions and sales are often more advantageous than direct agreements.
Remember about copyright
When publishing clips on social networks, it is important to respect copyright. To avoid sanctions, it is recommend to use only music from license libraries, otherwise the fine can reach 500 thousand rubles. Memes are also actively use to attract attention and create a viral effect, but they may also be subject to copyright. In recent years, especially after more than 500 lawsuits from the company “CD Land Contact» For brands and bloggers who use the image of Zhdun, the issue of rights to memes has become more acute.