A . Forthcoming report from pymnts intelligence, commissioned by visa acceptance solutions, reveals that brazilian consumers aren’t . Just embracing mobile shopping; they’re outpacing much of the globe, with % using their phones . For their latest retail purchase, regardless of whether they shopped online or in a physical . Store.This figure, among many highlighted in the “ global digital shopping index: brazil edition,” represents . A % jump since and cements brazil’s position as a leader in mobile commerce adoption . Among eight countries surveyed.
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What makes this surge compelling is its breadth honduras phone number data across demographics. While younger, . Tech-savvy generations like gen z (%) and millennials (%) lead the charge, nearly half of . Brazilian baby boomers and seniors have also become mobile-first shoppers.The digital shift highlights how a . Fundamental change in consumer behavior can take place due to what economists call a “leapfrog” . Effect, in which consumers in rapidly developing economies bypass traditional computers and fixed-line internet adoption . In favor of smartphones.Developing countries don’t have to copy the stages of economic development that .
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Leading nations slog through. Instead, they can “leapfrog” that long and messy process and go . Straight to cutting-edge technologies. In one respect, brazilian consumers’ embrace of their mobile phones for . Retail shopping is a prime example.Outpacing the usbrazil boasts the highest rate of mobile phone . Usage for shopping introduction to h5 pages: definition and characteristics in-store among all countries surveyed by pymnts intelligence, including australia, mexico, saudi . Arabia, singapore, the u.K., united arab emirates and the u.S. Brazilian shoppers have a mobile-centric .
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Mindset.When use of phones in-store is combined with use for shopping online, brazilians rank fourth, . Behind the uae, saudi arabia and singapore, in deploying their devices to make retail purchases. . That still puts them singapore lead ahead of consumers in the technologically advanced u.S. (%), australia (%) . And u.K. (%).The country’s digital momentum is driven by its young, tech-savvy population and near-universal . Smartphone access (nearly %). But brazil has also gotten a big boost from financial technology .
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Firms and a government that are thinking big.Mercado libre, brazil’s answer to amazon that is . The largest ecommerce and payments ecosystem in latin america, has attracted millions of brazilian shoppers . To its online marketplace. Sao paolo-based digital bank picpay, through partnerships with meta and microsoft, . Began offering access to brazil’s pix instant payment system last fall. The country’s central bank . Launched pix in ; it now accounts for about % of the total value of . All digital transactions in the country, on par with credit cards.