There is no need to rush to completely switch to the new VKontakte advertising account. Currently, the main advertising tool is VK Advertising, which replaced the old account and simplified many settings by automating them. Successful promotion on VKontakte
However, the new version does not allow you to run text-image blocks – small ads with a picture that are display on the left side of the computer screen, although this format remains popular among large brands seeking advertising with wide coverage.
Advertising agencies and companies belgium whatsapp data aiming to increase awareness prefer to work in two offices at the same time in order to choose the best option for each project.
For example, veterinary drug manufacturers care about target audience coverage and number of impressions. Previously, text and graphic blocks were one of the main tools for achieving these goals, but due to the lack of such a format in the new account, advertising campaigns have to be distribut between two systems. This helps to achieve target indicators while remaining within the established budget.
Don’t forget about advertising labeling
If you plan to negotiate directly with community administrators about placing ads, remember that they need to be labeled. Successful promotion on VKontakte If the terms are acceptable to both parties, sign an agreement that specifies the labeling for reporting to the ORD.
It is also important to discuss how long the post will hang in the community: reports to the ORD are submitted every month while the give employees better insight into their shift schedules advertisement is active. To maintain relevance, it is better to limit the posting period to one month, since news items quickly become uninteresting to subscribers.
If the community administrator already works on a marketplace platform such asAdbloggers, the placement can be organized through it – the marking will occur automatically, and this will simplify the process.
Start with targeted advertising
It is worth starting promotion with targeted advertising. This is the best tool, especially if the company is just mastering social networks or has returned after a long break.
The main advantage of targeting is the ability to accurately plan a campaign. Already at the start, you can predict the effectiveness and be confident in the indicators: cost per click, transitions to the site and the quality of the audience, which is important for the development of the project. When conversions and attracted users appear, you can connect other tools that will help increase brand awareness and expand the audience.
A construction materials manufacturer launched a campaign to increase brand awareness, although it did not have any social media contact lists pages. At the first stage, they chose VKontakte and Odnoklassniki. Targeted advertising attracted 10 thousand participants to the community in a year. This allowed them to expand their toolkit: Successful promotion on VKontakte new platforms, bloggers, and special projects were add. The success was possible due to the fact that the most accessible and effective tool was chose at the start — target advertising.
Review your sales funnel
The main tool in the social network is the platform of short vertical videos “VK Clips”. They appear in the news feed, a special tab of the mobile application, on the website, in messages and on external resources where users share videos.
There are two ways to use clips: publish them on a brand page or launch them as part of an advertising campaign. In the first case, there is no transition to the landing page, in the second case, the clip acts as an advertisement, without being display on the page.