In contrast to the double opt-in process when registering, unsubscribing should be very simple. A complicated unsubscription process will always result in the recipient clicking the spam button in their email client. The more often this happens, the greater the loss of reputation, which has a negative impact on the delivery rate.
Create mailings without spam-suspicious content
Spam filters analyze the content of emails and then simple newsletter decide whether it is spam or not. If the spam filter detects suspicious content in the email, it is bc data malaysia sorted out and automatically placed in a spam folder. When creating mailings, you should therefore pay attention to the following:
- Avoid spam-suspicious terms such as “free”, “special offer”, “chance to win”, etc.
- More text than images
- No sequences of punctuation or capital letters in the subject
Another point that should not be underestimated is the relevance of the content. Only if the recipient feels addressed by the content will he open the mailing and not use the spam button. This in turn increases the sender’s reputation.
Maintaining the distribution list using bounce management
As soon as an email cannot be delivered, the mail domestic tourism server simple newsletter automatically generates error messages, known as bounces. A distinction is made between soft and hard bounces. Soft bounces are temporary errors, such as a full email inbox. Permanent errors are known as hard bounces, which occur, for example, when an email address does not exist. High bounce rates damage reputation, as they are an indicator of an unclean address distribution list and therefore an indication of spam. Bounced addresses should therefore be removed from the database at regular intervals. The rule here is: soft bounces can be observed for a certain period of time, hard bounces should always be removed immediately.
In addition to the options already mentioned, companies can take further measures to make it easier for emails to reach the recipient’s mailbox:
During authentication , the receiving mail server checks facebook users that the sender is not using a foreign identity. To do this, the sending mail server and the domain of the bounce simple newsletter address are analyzed and checked using different authentication systems. The most common methods are Sender Policy Framework (SPF) and Domainkeys Identified Mail (DKIM).