Email marketing is an important factor in rates in B2B email communication. However, it only has the desire effect if the mailings reach the recipient safely. There are a few hurdles that nee to be overcome here. Andrea Scheck from our partner Inxmail explains how rates in B2B email companies can increase their delivery rates in the future.
There are a variety of reasons why mailings end up in the spam filter. To prevent this from happening, compliance with the guidelines for legally compliant email marketing and a high reputation are of key importance. The following points should be taken into account.
1. Use of a self-constructe address distribution list in the double opt-in procedure
The safest option for a legally compliant mailing list is bc data indonesia to set it up yourself. This requires a newsletter registration using the double opt-in procedure and corresponds to the current industry standard. After filling rates in B2B email out the registration form, the recipient top 20 business ideas in the sphere receives a confirmation email in which they must confirm the registration again by clicking on a link. Only with this renew confirmation does the consent become effective and the recipient is register on the mailing list. This prevents unauthoriz persons from registering with a foreign email address. It also prevents recipient addresses with spelling errors from ending up on the mailing list and unnecessary bounces (automatic error messages) are prevent.
As a sender, do not use purchas email addresses. These facebook users often contain so-call spam trap addresses, which are deliberately creat by email providers as spam traps. It is also rates in B2B email against the GDPR to send emails to recipients without their express consent.