Summer is coming to an end, and we hope you’ve been able to unplug! We’ve been keeping an eye on media Media Trends: 10 Things to Remember from Summerand new platforms throughout the summer to ensure a smooth return to school.
The line between linear and pay-per-view television is blurring
In France, television viewing (live and catch-up via TV) fell by 9 minutes in insurance email list the first half of the year in France, according to Publicis Media.
According to FreeWheel’s latest Q4 2018 Video Market Report, the line between linear and digital TV is blurring. In Europe, publishers continue to heavily monetize live broadcasts, with live ad views more than doubling year-over-year, and sports accounting for more than half (55%) of all live ad views. Connected TV ad views now account for 40%.
It is in the SVOD field that
The battle promises to be the fiercest . Netflix lost subscribers in the second quarter. A first since 2011! While a third of Netflix subscribers say they are ready to change SVoD platform , Disney has confirmed the launch next November of Disney + , its streaming service at $6.99 per month as well as a bundled subscription to the group’s three services, Disney +, ESPN + and Hulu for $12.99 per month , AppleTV + would be launched in November around 10 euros per month, Salto at the beginning of 2020…
So, keep an eye on new bouquet strategies designed to attract viewers, who you are the amazon and experiential marketing expert in your field and undoubtedly will ultimately once again have to pay for content they don’t watch. The new world of TV is increasingly resembling the old one in this regard.
For their part, the tech giants, rich in billions, are producing more and more : Apple will spend 6 billion to launch Apple TV+ , Disney ‘s budget is 23.8 billion or 16.4 billion if we exclude the part devoted to sports and Netflix ‘s will reach 15 billion this year to produce films and original series around the world. Snapchat wants to raise 1 billion dollars this year to buy other companies, produce more content and invest in new augmented reality features. As for YouTube Originals , the series become free on September 24.
2 Contents: documentaries interactivity, ASMR and trendy clean influencers
The rise of high-end documentaries on platforms. In an interview with The Guardian , former BBC journalist and documentary producer Nick Fraser asserts that “a really good documentary is more powerful than most written material.” At a time when people no longer read newspapers, many are discovering important issues through these works.
“American Factory ,” the first work produced by Michelle and Barack Media Trends: 10 Things to Remember from Summer Obama’s production thailand lists company and released on Netflix and in select theaters since August 21, could well be the hit of 2019. Also not to be missed is “The Great Hack” on Netflix, the documentary that looks back at the Cambridge Analytica scandal.