In the article 7 questions before you start online marketing, we mentioned the need to specify goals so that we can then effectively design and manage our online marketing activities. This also involves correctly setting KPIs, i.e. key performance indicators . What are they most often?
For e-shops and other sales websites
It will mainly be about conversions, conversion rate and cost per conversion . These are typical performance goals that are easy to measure and we can immediately see their impact within the business model.
However, the issue often does not end with sales, and it also depends on other factors. We can therefore go even deeper here: for example, which channels are the best quality clients from?
Who are more prone to bc data malaysia complaints or order cancellations, and who, on the other hand, tend to buy repeatedly? This way we can find the most effective strategy in the long term and get the most out of our marketing activities.
But what if our strategy is more content-focused, with the goal of strengthening our product or brand? How do we measure here?
Within social networks
Especially Facebook or Instagram, we often work with the development of the number of fans. If we do not count newly created pages, the number of fans or followers.
In itself is no longer so important today – the reach of posts is much more dependent on other factors. Therefore, it is appropriate to measure not only the number of fans, but also their activity within our posts.
An example of a much greater impact compared to facebook conversion campaigns the competition, which has an order of magnitude larger number of fans. More in the article here www.lcgnewmedia.cz
And how about brand lift for large campaigns? For example, we can continuously monitor user mentions on the website about our product or brand.
The aforementioned reach of posts is then,
Together with interactions, one of the most important indicators of the quality of our work. These two metrics directly influence each other, because the more interactions a post has, the more Facebook evaluates it as content-relevant and “willingly” shows it to other users,
Who then create more and more interactions. Interesting content is therefore the key to large organic and viral hits, and it has little to do with the number of our fans.
We therefore create content that directly burkina faso leads encourages interactions, both in its content and concept (competitions, questions) and format (videos and other interactive formats).