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Spectacular!
That’s what interactive content is all about.
Yes, it’s true that most business owners don’t have a marketing budget comparable to Coca-Cola’s, so it’s almost impossible to design a sophisticated campaign like this one.
No problem.
We have other, more affordable strategies at our disposal to create content that engages with our audience.
Interactive Content:
What happens when we dissect the word interactive?
So we get:
Derived from the Latin preposition: or.
The adjective also derives from Latin:: acting quickly or producing an immediate effect.
Great,, great discovery!
Wait, I said these words for a reason.
On one hand, we have a campaign, a content that elicits a reaction.
On the other hand, we have a reciprocity between the two entities, a conversation.
But this doesn’t tell us anything, because it’s generally accepted that:
As a digital entrepreneur, one of your goals is to generate a positive reaction among your client prospects.
One of our fundamental goals
is to create a dialogue and start a conversation with our audience.
Yes or No?
We already know this and we are working hard to achieve it.
So what is new about interactive content?
Interactive content is not just interactive for the sake of interacting with users, but also making them part of our story.
Since its inception.
Our story is created because consumers may not ask us directly, but they hint at it with their behavior.
Our history develops according to the guidelines indicated by consumers.