Cashback from VK. It will not be a surprise to anyone, but many agencies receive cashback from VK depending on the advertising budget. How it work before:
We deposit 120,000, replenish our account accurate mobile phone number list with 120,000, wager 120,000, and receiv cashback from 120,000. That is, we receiv cashback from the wager budget without taking into account VAT.
In the new one: deposit 120,000, the account was replenish by 100,000, roll over 100,000, receiv cashback from 100,000.
It is difficult to imagine agencies that live on cashbacks, but, nevertheless, it is a trifle, but unpleasant. How to make the transition?
Strict moderation
In addition to the fact that the laurie august vp business development moderation seem more strict, there is another important point: if your brand is written in CAPITAL or English letters, you must attach documents for trademark registration. Even if you did this in the old account, you will have to duplicate it. And imagine if each product is written in CAPS or Latin?
There are currently many bugs to monitor. For example, ad groups may not unwind, the ad layout may be broken, there is still a lot of non-target traffic, and you can’t copy groups to a new campaign. But all this doesn’t seem so scary and will most likely be improv over time.
How to make the transition?
A trivial recommendation for agencies: tell the client about the transition and the risks, and also offer a transition plan. For those clients who care about reach and impressions, run TGB in April and May. During this time, evaluate the results of other campaigns in VK Advertising and recalculate the mia plan.
Don’t delay the transition, no matter how much you want to. Yes, the rates in VK Advertising will increase now, but if you did not participate in the beta testing, then you do not know what it was like “before”.
And the efficiency in the new account will clearly be higher than in the old one. Another argument in favor of the transition is the fact that mobile list advertisers who have budgets left in the old account will spin them off, accordingly, the rates in the old account will also jump.
Before making the transition, get to know the interface and functionality in more detail. Of course, it is intuitive and similar to the ADS Manager of prohibit CC. An experienc targetologist will quickly figure out what’s what, but it is better to do this in advance, and not on a critical client.
Intelligence that conquer the world
ChatGPT is a chatbot creat by OpenAI bas on the GPT (Generative Pre-train Transformer) artificial intelligence model. The bot’s main function is to generate text bas on a user’s request (keywords and sentences). In addition, the AI is able to maintain a dialogue on any topic, learning in the process and adapting to the user’s current requests. Thanks to the bot, you can get ready-made solutions to problems, find an error in a specific section of code, or supplement a report with scientific facts.