He’s not the genie in the bottle, nor does he turn everything he touches into gold, but there’s no doubt that Mark Zuckerberg has a knack for business and developing creative and innovative ideas.
With the creation of Facebook, it completely changed the way we communicate. And with the acquisition of Instagram for a billion dollars, it managed to make vertical content a must for businesses.
Shortly after this merger, in August 2016
Instagram took aim at a peculiar Snapchat feature and integrated it into its social network. Thus, Stories were born : ephemeral content that disappears 24 hours after being posted.
The birth of this product marked a turning point in the evolution of Instagram, knowing how to adapt to new consumer habits , as well as to the needs and demands of users, including the following functions:
Instagram Stories: What They Video Streaming : The rise of this type of content in the Digital Marketing sector is unstoppable. Live videos are very useful elements for generating a sense of community between a brand and its followers and encouraging their participation and interaction , experiencing shared experiences in real time.
Boomerang : creation of one-second moving Instagram Stories: What They images
- Rewind : recording videos in reverse.
- Super zoom : as the word itself indicates, it creates a zoom effect to which different sounds can be added.
- Stickers : In this tool, you’ll find a world db to data of elements such as geographic location, time, mentions of other profiles, GIFs, temperature, different types of surveys, countdowns, and countless emoticons to create Stories that are easily discoverable and, therefore, will gain visibility much more quickly.
- Masks : different aesthetic effects on images and videos.
- Text on colored backgrounds : an essential element for placing information in Stories.
- Music : This is one of the latest features that allows you to add different fragments of a song to photos and videos.
After putting yourself in context
you should not overlook the following figures, which once again reinforce the success of this social network according to the fourth quarter 2018 statement published by Facebook:
- Instagram has 1 billion monthly active legal and operational restrictions users. Of these, 500 million use Stories .
- More than two million brands choose to advertise through Stories , including both Instagram and Facebook.
Below, we’ll offer 5 tips to get the most out of Instagram Stories . Don’t miss this opportunity and add ephemeral content to your social media strategy :
1. Value the community’s opinion Instagram Stories: What They
We mentioned polls above as one of the most brazil data popular tools in Instagram Stories . Let’s consider the following scenario:
You’re about to launch a new product, but you’re not sure if the packaging will appeal to your target audience. We go to social media and post a two-choice survey, or even share an open-ended question so users can provide fresh ideas.