In this article, we’re going to discuss why it’s so important to conduct thorough research when looking for an Instagram influencer to work with your brand. We’ll also explain which Instagram KPIs (key performance indicators) you should evaluate to ensure that the influencer you choose is capable of meeting your expectations and launching a successful campaign for your brand.
Why Instagram KPIs are so important
Instagram is one of the most effective platforms for advertising campaigns.influencer marketingWith millions of active users looking for engaging visual content that inspires them, it can be a great platform to reach new audiences and build brand awareness . But your campaigns will only be as successful as the influencer you choose to work with,office 365 database which is why it’s so important to do thorough checks before you start.Contact an Instagram influencer.
Instagram KPIs are a great tool to measure an influencer’s success and identify how well their previous campaigns have performed. These key performance indicators can help you determine an influencer’s reach, their follower growth rate, how much their audience engages with their posts, and how active they are on the platform . You can also calculate the quality of their audience and what their earned media value is, among other factors. All of this can help you decide if they are ready to meet your expectations or if investing in them will bring you very little benefit.
Instagram KPIs to measure
Whether you are looking for a famous influencer, a nano-influencer or alocal influencerNo matter what niche your agency or brand is, the process you use to research them is the same. You have to look beyond their vanity metrics and get to the core of what they’re actually capable of producing .
But with so many metrics available, which Instagram KPIs should you focus on? What information will help you determine if an influencer is a good fit for your campaigns and worth investing in?
Here is a summary of the most relevant Instagram KPIs to measure an influencer’s performance.
Reach and impressions
Reach and impressions are some of the most talked about KPIs when it comes to how to make your customers fall in love with you? influencer marketing, so you’re probably already familiar with the concept. However, since these terms are often confused, let’s look at what they actually mean.
An influencer’s reach is the number of Instagram followers who could potentially see their content . This includes their direct followers and the number of people who could see their campaigns through search results or recommendations . Impressions are the number of times the
content has been shown on Instagram , regardless of whether a user has seen and interacted with it. Impressions also don’t take into account whether a post has been seen multiple times by the same user. Therefore, you should focus more on an influencer’s reach , as it will
give you a clearer idea of how many people could actually see your campaign.
Engagement
Engagement is an essential KPI on Instagram. This is because there is no point in collaborating with an influencer with a wide reach if none of their followers engage with their posts .
Instagram KPIs When evaluating an influencer’s engagement level, don’t just focus on vanity metrics like audience size or basic
engagement metrics like the number of likes , comments, and shares on their contact lists posts. Instead, look at how many interactions
they get on their posts relative to their audience size . If they get 20 interactions on a post but have a million followers, then their content isn’t very engaging.
Quality of followers
When researching an influencer, it’s equally important to assess their audience. You need to make sure they’re authentic and likely to be
interested in your brand . The best way to do this is to gauge the quality of their audience.</p>
For example, you can usethe quality metric of followersfrom Influencity to calculate this Instagram KPI and identify the influencers that
have the most relevant and engaged audiences for your
campaigns . The tool scans an influencer’s audience, identifies
fake or inactive accounts , and gives you a final score that represents how many real, engaged followers they actually have. This way, you can be sure that an influencer hasn’t falsely inflated their numbers by purchasing fake accounts and bots .