Find the best influencer evaluation tool for your campaigns

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When you launch an influencer campaign, you need access to reliable influencer evaluation tools so you can understand the impact your campaign has had and whether it’s working as you expected . This way, you’ll know if you need to make any adjustments to your strategy and whether you’re getting a worthwhile return on investment . 

Today, we’re going to talk about which influencer evaluation tools you need for your campaigns so you can select the right platform for your brand’s specific needs.

What are influencer assessment tools and why are they important?

Let’s start by looking at what influencer assessment tools are and whytracking toolsare so important for effective campaign management.

Influencer evaluation tools are features included in an influencer line database evaluation platform.influencer marketingthat you can use to analyze your campaigns and determine how they are performing. These tools can help you gain a wealth of insights, including whether you are reaching the right audience, whether your content is resonating, and whether followers are engaging with it .

You can also use these tools to identify and evaluate influencers before deciding whether to collaborate with them. Factors you can analyze include an influencer’s performance in previous campaigns, their reach, and the quality, authenticity, demographics, and interests of their audience . Additionally, if you work with multiple influencers, you can use these tools to create profiles that allow you to organize, compare, and manage your relationships .

All of this research can be done manually. However, manual analysis takes much longer, and you are not guaranteed access to all the data you need to make an informed decision . Instead, if you use these tools to automate the process, you can generate detailed insights at the click of a button and make faster, data-driven campaign management decisions.

What influencer evaluation tools and features do you need in 2023?

Let’s now take a look at some of the assessment tools and features of ainfluencer marketing platformthat you should be looking for in 2023. 

Before we do, however, there’s one important point we need to make: no matter more automation magic which influencer evaluation tools you use, it’s important not to rely solely on them when evaluating influencers and campaigns. It’s just as important to rely on your own personal data and insights. The key is to find the right balance between automation and human insight .

Influencer search tools

Influencer search tools help you find and connect with relevant influencers for your campaigns. You can use these tools to access a broad pool of potential candidates and apply a number of filters to find someone who perfectly aligns with your campaigns’ vision, goals, and values .

For example, with Influencity’s Discover tool , you get access to a large database of influencers with search filters to explore by content style , location , products , social media platforms , audience size , influencer evaluation contact lists demographics, and targeting . You can also compare influencers right on the search results page. This way, you can find an influencer who can reach the right market and create highly engaging campaigns to boost audience-brand affinity .

Influencer Audience Analysis Tools

An influencer audience analysis tool helps you analyze an influencer’s followers so you can determine if they are relevant and authentic . This type of influencer evaluation tool is essential because if a profile’s followers are not authentic or interested in the product you offer, you will not get a satisfactory return on your investment . With so many influencers,fake influencerswho have falsely inflated their stats by purchasing bots and fake followers, this is a very real risk so make sure you protect yourself by using the right tools.

Many of these influencer evaluation tools use automated AI features to scan an influencer’s audience and determine if someone is as good as they claim to be. For example, Influencity’s Audience Quality Score calculates the quality and authenticity of an influencer’s audience by reviewing engagement rates , follower activities, and the types of responses an influencer’s content generates.