Austrian management scientist Fredmund Malik says he doesn’t know a single successful manager who hasn’t adapted his work methodology several times over the course of his life.
This is precisely the opportunity that artificial intelligence opens up. AI can perform highly specialized, repetitive tasks . If you don’t deal with AI much faster and better than humans.
The creative field is no exception. Automation and artificial intelligence offer new career opportunities for those who get involved. After all, who in corporate communications doesn’t complain that they no longer have enough time to develop a good strategy or meaningful messaging?
What artificial intelligence cannot do today or tomorrow, however, is replace a communications job with a wide range of tasks. In the medium term, however, in addition . If you don’t deal with AI to the traditional people-oriented employees, there will also be significantly more fact-oriented people in communications departments who are better at analyzing data and dealing with the new, data-driven technologies.
First get informe, then set goals and limits
B2B companies are well advis to make time and moj database resources available for the necessary steps in corporate communications. If you don’t deal with AI In order to set realistic goals and limits, the department must first get an idea of the current status of the technical possibilities and application scenarios.
Industry associations, trade fair and conference organizers often offer lectures and workshops on trending topics. In-house workshops are also possible. While the goals are usually set quickly, it is much more difficult to set the limits in the first step. It may be that the question of where european companies in japan sensible limits to the use of AI in one’s own company are can only be answer succinctly in a subsequent step.
Research and Experimentation
By experimenting with automation and AI, corporate communications is training its future viability. This insight must also prevail in the often owner- or family-run companies in German medium-size businesses. When researching suitable tools, it is advisable to appoint someone from facebook users the department who is both technology-savvy and speaks good English. Many technology providers offer free trial accounts and also support users in experimenting.
testing and implementation
In principle, every company can carry out every step on the road to automation and artificial intelligence itself – including testing and implementation. Ultimately, it is purely a question of time whether a company wants to rely on external experts or prefers to build up the know-how completely itself.