Some social media channels may not focus on links and website traffic. In others, you may see more traffic. The most important thing is to see consistent traffic from sources that generate traffic. You don’t want these numbers to drop, or it could indicate that you’re doing something wrong.
You Don’t Like It, And Neither Do Your Customers
If you don’t like being transferred from person to overseas data person over the phone, your customers don’t care for it either.
Audience Mood
You’ll need a social media tool to measure this metric. But if you’re doing social listening, you’ll see changes in audience sentiment that will tell you how your audience feels about you and your products. Compare sentiment over time to see if people are becoming more negative or positive about you over time.
You could learn something that will change your recognize the benefits and use them for your company mind about how to handle the call.
Social media chatter can seem like noise. But it doesn’t always have to be. It can give you insight into what people think of you and how well you’re doing at serving and caring for your customers.
Brand mentions
Earning brand mentions is very valuable. It means that someone liked your content or product enough to post about it on their personal social media. This is an organic social media metric because it requires no effort.
Tell callers why you need to transfer them.
Give your caller the name and the direct number of the bulk data person to whom you are directing the call.
That way, if there is a disconnect, your customer knows whom to ask for when they call back. If you have the ability to stay on the line and make an introduction, that is all the better.
These brand mentions can be both positive and negative. Sometimes people will post on social media about their frustrations and dissatisfaction with your business’s processes or interactions. Monitoring brand mentions will help you ensure that you are responding to these messages and addressing the customer’s concerns.