However, it’s not all roses. In addition to ChatGPT, Bing does not always get the right answer . It is possible to see that the tool deviates from the proposed topic and, many times, even brings false information about a certain topic or news.
Another controversial issue is related to the copyright of the content that serves as the source for the AI engine. This is because chatbots like ChatGPT use already existing content as a basis for creating their responses. However, it seems impossible to detect plagiarism or be sure of the source of the information used.
Apparently, the technology still has a long way to go. But brazil telegram data judging by the start, it can already be considered revolutionary.
If there is technology capable of creating content and bringing (almost) satisfactory answers, what about the future of SEO and brands that want to attract clicks on the first best practices for consent form management under the lgpd page of search engines?
Below I bring you some tips and possible trends that you should consider in this context if you want to be one step ahead of the changes.
1. Offers what AI cannot offer
AI is good at delivering what it can find on the Internet. That’s why focusing on more humanized content can be a good way out if you want to stand out and attract more visitors.
To do this, it can be interesting to explore individual experiences, bring new perspectives to a given topic, and focus on exclusive content. Offer what the public can’t find anywhere else .
2. Focus more and more on quality
We never tire of repeating it: quality is a fundamental part of a good SEO strategy. Chatbots based on natural language imitate human language very well, but, at least so far, they are not good at it.
Have you ever had the experience of doing a Google search and coming across dozens of articles that say the same thing, but with different words? Well, creating quality content will set you apart from the competition and possibly AI.
Therefore, invest in creating quality content, written based on research, by experienced professionals, who master specific SEO and conversion topics and techniques.
3. Produce niche content
A trend that is booming in Content Marketing and c phone number that can be a good strategy in this context is the production of niche content , aimed at specific audiences and sectors.
For example, instead of simply writing about “X benefits of Y for the market,” write more specifically about “X benefits of Y for market Z,” and so on.
Being more specific can help you not only target the right audience, but also stand out from smart chatbots, which tend to be more generalist.
4. Tests, tests, tests
Last but not least, test! We still don’t know all the implications AI will bring to SEO. Will Google lose its leadership in the search engine market? Will there be new SEO rules for optimizing websites? How will links be displayed in the SERP?
We still don’t have the answers to these and other questions. However, having strategic thinking and understanding the market are differentiators that will continue to be valid regardless of what the future holds . Therefore, follow the changes, understand the possibilities and put into practice what you think can bring good results.
The Internet has undergone several transformations and incorporated new technologies over the years. Even in the case of a change that promises to revolutionize the market, there will always be ways to take advantage of the new developments.
Take advantage of AI to optimize your strategy and processes, but don’t give up on the differentials that only human intelligence can offer. After all, why would a user click on your site to consume AI-created content if search engines will already deliver it at the top of the results?
Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content’s interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!