Making a point card or a loyalty card is an activity created to test the loyalty of the target group (Loyalty Programs) through the collection of points obtained from continuous purchases of products or services and receiving rewards in return for loyalty in the form of prizes or discounts announced in advance. This is a way to help businesses create continuous sale . Reflecting the efficiency of products and services through the volume of repeat purchases . Repeated use of services and the increased number of members.
What is a real loyalty card?
It is a way for businesses to reflect customer australia telegram data satisfaction and intention to purchase or use servicesIt is a promise from a business or store to provide good service or produce good products continuously.
Get ready before making a loyalty card
- Stores should ensure that their products and services are updated . Developed and fully available.
- Instruct all employees to always emphasize to personal data protection in the digital world: essential tips and practices customers when paying for services that they should exercise their rights or inform them of their rights (this is very important) every time they use a service or purchase a product.
- You shouldn’t create a loyalty card when you personal data protection in the digital world: essential tips and practices first start your business, because those aren’t your real customers yet.
- Loyalty cards do not increase sales dramatically, but they are an activity that helps to maintain sales consistency.
- Loyalty cards should clearly state the time period and rewards to be received.
- To encourage the purchase of products or services within a specified period of time.
- To use the results of the work to improve efficiency in future activities.
How do you get customers to collect points until the project ends?
Give a well-deserved prize
You should consider choosing prizes that everyone would want . Not something that the store can afford to give. For example, your business is a coffee shop . Selling cups for about 45 baht. If you collect points for 9 cups, you get 1 free. Most stores use this approach . So try to change it up often so that your customers don’t feel bored, such as:
- Shorten the point accumulation period, for example, collect 6 cups and get 1 cup free.
- The amount of rewards is limited, for c phone number example, if you collect 10 cups within 14 days, you will get 2 cups free.
- Change the freebies to new menus or new products for customers to try.
You have to understand that collecting points or points takes time to accumulate. If you still use the same old format, the activity will not stimulate the feeling of “specialness” or “need” and may become a normal thing to do. Even you yourself may forget that you are running a promotion right now… and are cutting a part of the profit for your lovely customers.
Always think about your goals
Because the goal of making a loyalty card is to make customers feel special and continuously involved with the store, attracting important customers can be done by giving them the right to redeem products, giving prizes in the form of coupons, or giving them the privilege to try new products before other customers, in addition to waiting for them to buy or collect points.
Easy and not difficult
You have to make it feel like using a loyalty card is convenient and you can redeem the points for valuable rewards (calculate the cost of the rewards carefully), including setting conditions and terms for redeeming rewards. Try not to make it too much.