Local Content: You must be consistent in your content creation, even if that means managing a complex content calendar to ensure consistency across different locations and demographics.
Dial Three to Five Times
First of all, before you leave a voice mail, try calling three to five times accurate mobile phone number list to try and reach them first. Vary the times of your calls, and on same day and on different days, to see if you can reach them.
Consistent Local Link Building: When adding your business location information to various sites and business boards, you want to make sure you are consistent in how you list your business, including whether you use the abbreviation street or drive or include LLC or Inc. after your business name.
Match Their Energy
Review Management: You should respond to reviews online, but managing your reputation in multiple places is challenging. But it is also necessary for reputation management. You should monitor the various review sites closely.
Rapport Building Techniques
For example, I called into a company and the hold music was the rock song, “Sweet Home Alabama.” When the prospect picked up the phone, I immediately complimented him on the hold music and asked him colors interesting headlines product images actionable ctas if that was his personal choice.
Brand Identity: As you adapt your strategy to the different audiences and cultures in the regions you serve, you must maintain your brand identity despite different ways of handling voice, tone and messaging.
Do Not Sell Them Anything (Yet)
Prepare yourself to overcome this common blow off. You must have an effective comeback to that blow off memorized and be ready to rapid fire it off, because if you get that from a “C” level exec, then you’ve got bulk data a nano-second to recover.
Dispersed Teams: Depending on the size of your organization, your marketing team may be spread across multiple locations. This dispersal makes it even more challenging to manage your online identity and develop local SEO.