How to Create Attribution It’s a fact that there are increasingly more ways to engage with our audiences. However, this isn’t entirely positive, as it makes it harder than ever to identify which channels are generating leads.
In this post, we’ll help you answer all these questions by introducing you to the HubSpot Marketing Attribution Report.
What is the HubSpot Marketing Attribution Report?
“Attribution Reporting” is a reporting tool that allows marketers to understand the impact a specific strategy has on a goal, typically related to a purchase, sale, or marketing action.
HubSpot defines it as: “The interactions a person overseas data or group of people has had throughout their journey to reach a desired outcome or conversion point.”
By using it, you can identify. Which channels and content are helping. You meet your marketing and sales goals. It will also measure and assign value to all. The interactions a contact has had at a. Specific point in their journey, so you. Can use that information to make better decisions. About where to invest your time and resources.
Example: Let’s say your sales department
wants to see which sales actions are generating the most revenue. Using a specific attribution report , they can identify these and assign real value to these efforts.
Pretty useful, right? Now let’s see what kind of attribution reports you might need.
HubSpot Multi-Touch Attribution Report
This type of report evaluates two types of attributions based on your objectives:
- Contact Creation: This is related to communication with clients your marketing operations. It will tell you what stage of the Buyer’s Journey your contacts are in your CRM from the moment they were created.
*If you want more detailed information on how to create your attribution report, check out HubSpot’s explanation .
As you can see, HubSpot offers a wealth of brazil data attribution reports to help your business better implement your marketing and sales strategies, identify which ones are most valuable to your business, and help you grow sustainably.
If you’d like more information or are looking for a HubSpot partner to help you manage your inbound marketing strategy and more, don’t hesitate to contact us ! We’d be happy to help.