Sales teams have plenty of tools to tackle prospecting, but generic AI often does more harm than good—spamming prospects with irrelevant messaging and damaging prospecting agent works brand reputation. Outreach’s AI Prospecting Agent is built different. It’s built to prospect like your best reps, with customizable workflows that adjust to your specific industry, offering, or buyer. Outreach gives sales teams full control—so AI works for them, not against them.
Graphic of Andrea Youmans with a quote
Sometimes AI can feel intimidating, and it’s not switzerland phone number data always clear how it actually works in practice. For sellers looking to implement an AI prospecting tool into their workflow, we’ll break down how the agent works:
- Identify & Research
This is usually where reps are spending the most create quality and strategic content for your blog amount of time: finding the right prospects by sifting through mountains of data and noise on the web.
The AI pulls in third-party data signals—such as prospecting agent works company news, product launches, funding updates, and more—leveraging CRM data and intent signals to surface key insights. This helps BDRs narrow down their search.
- Generate
Using those insights, the AI agent crafts personaliz anhui mobile phone number list outreach messages that align with the prospect’s current business context. It adapts bas on data from previous. Prospecting agent works interactions and the prospect’s unique situation.
For example, instead of having to scour through LinkIn to find out if a company has a recent product launch or relevant update, the AI will pull that data in seconds and craft an email for BDRs.
Screenshot image of Outreach’s AI assisting BDRs in drafting a sales prospecting email.
- Engage
Marketing and brand teams can attest that there’s often tons of new content and messaging generat that gets lost in the ether and doesn’t actually make it into the prospect emails.
AI ensures that reps use consistent, on-brand messaging by pulling content from Outreach’s Seller Content Hub, ensuring that communication is cohesive and in line with the brand’s standards.
A practical use case? One enterprise customer uses AI prospecting to re-engage D-tier accounts that haven’t been touch in over six months.
Their takeaway: even one opportunity out of a thousand is revenue their wouldn’t have had otherwise. Since no rep is actively working these accounts, the AI accent steps in to capture low-hanging revenue that would’ve otherwise gone unnotic.
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What sets Outreach’s AI prospecting agent apart?
With a growing number of AI tools in the market, what makes Outreach’s solution stand out?
Built into your existing platform: Unlike competitors, whose AI requires extra steps and separate systems, Outreach’s AI is fully integrat into the platform that your reps use every day.