We are all used to Google telling us how to rank high, how to produce good content for people, and most importantly, how to provide them with good experiences.
It was in this context that ChatGPT came in full force, showing countless possibilities about creating content in different ways and changing future marketing trends . In a way, Google didn’t care that much, knowing that content created by people could never be replaced by content created by Artificial Intelligence .
However, with all the success of ChatGPT and other oman telegram data AI tools developing and emerging with great success, it was clear to the world’s largest search engine that something had to be done and this took Google out of its comfort zone.
Larry Page and Sergey Brin
Google founders who left their positions in 2019, had some artificial intelligence projects and were called by the current Google CEO, Sundar Pichai, to take them back. And one of them is a version of its search engine with chatbot functions .
This shows that this topic is gaining more and more ground and it is no longer an option to ignore it. It is necessary to offer those who carry out daily searches on Google, increasingly personalized experiences.
With the rise of OpenAI, the company that created ChatGPT, Google felt insecure and vulnerable, forcing the giant to take action.
For a company of that size to perceive that its main product may be threatened by something that could have been anticipated – after all, they had been working on it for how permeets protects data in e-commerce: advanced security for your online store a long time – shows us that even large companies can “rest on their laurels” and think that nothing can knock them off the podium.
Google needs to listen to its own advice and offer us ever richer experiences, with interesting and more engaging searches.
We are about to see the launch of ChatGPT-4, with trillions of parameters for searches and creations . In the face of this, what can Google do to ensure that its place on the web is not secondary?
Google’s plans for 2023
It is worth remembering that Google has brought us many innovations before, such as voice search, for example. However, it is also necessary for them to continue innovating.
With searches linked to chatbots that can be increasingly personalized as we perform them, Google wants to position itself as the pioneer in these innovations and not let us forget it.
There are some tests being carried out internally at Google, such as LaMDA, a chatbot offered to various search engine users for testing.
“ We continue to test our AI technology internally c phone number to ensure it is useful and safe, and we look forward to sharing more experiences externally soon ,” Google spokeswoman Lily Lin said in a statement.
According to her, Artificial Intelligence will benefit people, businesses and communities and that Google considers all the social effects that its launches can cause.
In addition to launching its products this year .
Google has also set aside AI projects to offer to major software developers, including those in imaging technologies. There are also tools to help other companies create their own AI prototypes in web browsers, under the name MakerSuite.
It is rumored that in May of this year, the world’s most famous technology giant intends to announce a tool to facilitate the construction of applications for smartphones with the Android system, called Colab + Android Studio , which will generate, complete and correct codes.
In addition, we will launch numerous other solutions throughout 2023, with 20 products that include Artificial Intelligence.
Google, Artificial Intelligence and the future of search
Search may become more optimized sooner than we think. We will never deliver better, more personalized content than that produced by people for people. The idea is for AI to help us in this process, not replace us.
To bring about improvements, Google itself has already identified that copyright, privacy and untrustworthy content are the main risks of AI technology and that, therefore, actions such as filtering responses to remove protected material and preventing AI from sharing personally identifiable information will be necessary to reduce these risks.
Another point is that the company wants to block certain words to prevent hate speech and toxic conten .
As well as trying to minimize other potential problems, as we said before. Google wants to make sure that its products and the implementation of effective chatbots in its search engine are truly positive changes for its users.
This will be good not only for regular search engine users, but also for content creation, user experience (UX), and SEO professionals, among others. Creating content creation strategies with AI, not to replace, but to collaborate and deliver the best to people, will be a big point for companies that distribute content on the web.
Google and governments
Ultimately, Google wants governments around the world to review its AI products and audit them, checking that everything is up to par. That’s because the company was recently investigated by governments that accused it of anti-competitive business practices .
With that caution in mind, Google anticipated reports that “ increased pressure on AI regulatory efforts due to growing concerns about misinformation, toxic content, bias, copyright ” is on its radar.
Google is taking all necessary measures to avoid problems in its upcoming releases.
We can only wait to see how Google will once again revolutionize search engines with efficient chatbots that will most likely impact our personal and professional lives.
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