Google Analytics 4 is coming. Whether you’re ready or not, GA4 is fast approaching. At Rock Content, we’ve been playing around with the tool and adapting our processes to make sure we’re ready for when GA4 hits the market.

In this article, I’ll share our experience with GA4, from how india telegram data  we’re adapting to new features and changes to things we liked, as well as what we missed compared to UA (Universal Analytics).

If you’re a marketing professional, this is definitely something you’ll want to read up on. So, without further ado, let’s take a first look at Google Analytics 4!

The story of a name: GA4

Google Analytics 4 is the fourth version of the most popular web analytics service offered on the Internet. According to W3Techs , Google Analytics is used by 56.6% of all  how to make good powerpoint presentations? websites, representing an 86.1% share of the traffic analysis tools market.

Since acquiring Urchin in 2005, Google has released improvements and updates on a regular basis. In 2007, it launched Google Analytics Classic (2nd version), and in 2009, an asynchronous version that allowed web pages to load faster and improved the accuracy of data collection.

Universal Analytics (the 3rd version of Google Analytics) was launched over ten years ago in 2012 and remains the most widely used version today. Compared to its predecessors, it provided more detailed insights into user behavior and had several back-end improvements.

While Google has continually improved Universal Analytics, its most significant change has been the launch of the global site tag ( gtag.js ) in 2017, which was intended to allow users  c phone number to manage multiple Google products with the same tag. Other than that, we’ve been using the same version of analytics for ten years.

And that’s about to change. Google announced that on July 1, 2023, standard Universal Analytics properties would no longer process data. You’ll be able to view your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow to Google Analytics 4 properties.

So, if you are still using the Google Universal version, it is time to get out of your comfort zone and learn something new.