You want to be responsive to your customers when they ask questions or interact with you. Most customers expect a response within 24 hours when they reach out to you via comments or direct messages. Response time is a critical metric that shows how you are engaging with customers on social media.
Response time
Even if your hair is on fire or the last caller chewed you email data out, pause for a moment to put a smile on your face and in your voice. Believe it or not, people can hear you smiling through the phone.
Impressions
This metric shows how many people your post was shown to. It doesn’t always mean they interacted with, read, or viewed the post, but they had the opportunity to do so. Some social media channels call this metric “reach” rather than “impressions.”
While this metric helps you understand what social media algorithms think of your content, since higher impressions and reach indicate that the social media platform thinks your content is relevant to your audience, it doesn’t always tell the whole story. So don’t rely solely on impressions and reach.
Video views
Producing video content takes a lot of time. You want to know that these videos are resonating with your audience. A good place to start is by looking at your video views. While views don’t tell you how engaged they are with the content, they do tell you whether people find your videos interesting enough to stick around.
Referral Sites Traffic
There is nothing more frustrating than being transferred how to grow your business with website integrations over and over again and having to retell the same story to a multitude of different people before finding the right one.
Additionally, you will learn how widely your video content is being viewed. When combined with other metrics, this can be a good indicator of how well your content is resonating with your target audience. Other metrics to combine with video views include how long customers watch the video, likes, and shares.
Conversion rate
Some people say that your social media audience size is a vanity metric. To some extent, this is true because just because you have followers doesn’t mean they’re engaging with your content and are any closer to becoming customers. However, it’s still important to monitor your audience size because it can tell you whether your ads and partnerships are generating new followers that you could potentially attract with the right content.
Conversion book
You should consider your audience size as an indicator of the health of your channels. If your audience size is constantly decreasing and your number of new subscribers is minimal, then you are likely posting content that is not relevant to your audience or does not interest them.
The best response to a problem is a genuine, “Let me bulk data see what I can do or who I can find to help you.”