How, when and how many letters to send
Maintaining constant communication with subscribers is quite important. But do not overdo it with your presence in the user’s life. In order to earn money from the mailing and not to cause negative emotions in the subscriber, such rcs data a mailing should include useful and interesting information. It is considered normal to send no more than 2-3 letters per week. Send holiday greetings, advantageous seasonal offers and personal discounts (for birthdays). Excessive importunity is inappropriate.
How to interact with your target audience
It is worth following the principle “an old friend is better than two new ones”. Retaining subscribers is not as easy as it may seem at first glance. To keep the client with you, follow the rules tested in practice:
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- Monitor user unsubscribes. Conduct digital marketing to drive event signups customer base hygiene; if a user does not want to receive your emails, it is better not to retain them.
- Regularity of sending. Send messages with a certain frequency. Once a month is not enough.
- Mention the next interesting letter. Let the client feel interested in your messages. Mention that even more useful and interesting information awaits him in the next letter.
- Feedback. Ask database d the person to share their impressions. You can give some interesting task to engage the user.
- Relevant information. Provide useful information that is easy to apply in practice.