The problem is that it is often difficult to track down the original creator of a meme in order to purchase the rights from them. And although the likelihood of fines for illegal use of memes is low, advertising agencies developing vertical video platforms prefer to play it safe cambodia whatsapp data by warning clients about possible risks and transferring responsibility for the content to the clients.
Create horizontal videos to show behind the scenes of the process
Horizontal videos are still in demand. People used to gather around a campfire, then around the TV, and now they spend time watching long horizontal videos. Short clips are good for attracting new audiences, but horizontal videos, hr software or recruiting software can which can last an hour or more, allow the viewer to dive deeper into the topic, although not everyone watches them to the end.
This format is great for demonstrating production processes or construction.
For example,
a construction company launched a series of long videos with the goal of collecting over 100,000 views on the VKontakte platform. The promotion was carrie out in two directions: publication in the community and targeted advertising. The target developing vertical video platforms audience was the brand’s subscribers, users with similar interests and those whose behavior corresponds to purchasing.
This combined approach to promoting horizontal videos helps achieve a viewing rate of over 50%.
The social network VKontakte consistently contact lists holds second place in terms of time spent on the platform by users aged 25–54. Over the past developing vertical video platforms couple of years, the platform has been significantly updated: “VK Clips”, “VK Video” have appeared, and the production studio Medium Quality has begun releasing exclusive shows. These innovations help reach audiences at different stages of the path to purchase.
To effectively use these opportunities
companies should increase their focus on media planning and analysis of advertising campaigns. This will allow them to find optimal solutions taking into account the specifics of the business.