Goals in Universal Analytics have traditionally been quite restrictive and rigid.
Conversions are much easier to set up in GA4.
Simply mark any of your existing events as a conversion and there you have it – a new conversion event is defined.
It’s recommended to limit who has this access to avoid unintentional iran telegram data misconfiguration . Considering how simple it is to set up. Remember:
only actions that are related to a business goal should be marked as conversions.
You can now archive goals to free up space
Conversion events are really useful and essential . As they allow us to see the most important actions using various reports , optimize our Google ads and create audiences with people who did not convert for subsequent remarketing campaigns.
Another interesting new feature of GA4 is the ability to modify existing events and create new existing events within Google Analytics rather than relying on Google Tag Manager.
We used 5 questions before every creative task this to create events from other events and combine conditions and attributes, . R resulting in many more unique events than previously possible. This adds simplicity and speed.
Focus on engagement
Bounce rate no longer exists in GA4 like it did in Universal. And believe it or not . That’s a good thing!
Bounce rate by default was not a good metric and required an additional
“interaction events” setup in Universal Analytics to make it more accurate to measure content engagement.
What replaces it now is what we call an “engaged session . Nnd by default, it’s a much more accurate way to measure how users interact with your website or app.
A session is considered engaged when the user does any of the following:
- Keep your website or app open in the foreground for 10 seconds;
- Complete an event marked as a conversion on your website/app;
- View two or more pages or screens.
Engagement Rate is a new metric that shows the percentage of sessions that were engaged sessions.
Additionally . New metrics have emerged to help you c phone number better understand your audience engagement.
- Average engagement time – Measures how long an app or website remains in the foreground on a user’s browser or mobile phone.
What we didn’t like: The views are gone
The only thing that disappointed us and really confused us was that GA4 removed views.
There are no views anymore . And we don’t have any direct alternative to what the Universal Analytics views feature does in GA4.
There are only two data filter options at the property level and they only cover internal traffic and developer traffic.
We used to rely heavily on views in Universal Analytics . Having different views for different regions, business divisions, domains or segments of our website . As if the blog had its view too.
GA4 removed views without any real replacement.
They don’t exist today in GA4, and it’s unclear if they will ever exist exactly as we know them in Universal.
Below are some of the alternatives we considered.
Ultimately, it’s up to you how much time, money . And effort you want to put into generating views from your GA4 property.