To create great content consistently, it takes more than hiring great writers.It takes more than writing long content.Too often I talk to content marketers Content Marketing Questions who, in some way or another, tell me the same thing:My company has spent over $10k last month on this content marketing thing and we’re getting no results! This isn’t working, I don’t think brazil whatsapp number data we should keep investing in content marketing at all.”The problem doesn’t lie in the channel — content marketing — but the approach.Carl Jung once said, “To ask the right question is already half the solution to a problem.“I’ve never thought I’d quote an analytical psychologist in this blog, but he was dead on.
Are you hiring the right people?
Hiring people isn’t as important as hiring the right people.
If success was simply a matter of hiring the most people, everyone would be succeeding at content. Yet as the Content Marketing Institute report shows, only 24% of marketers say they’re very or extremely successful at managing their content marketing.
Content marketing is more than content, and it’s more than marketing. Ironic, yet crucial.
You can hire the best content writers, basic rules for an effective pop-up but take the marketing out of the equation, and no one will ever read your content.
Promote your content with Facebook ads, send tons of outreach emails, and leverage the audiences of top influencers, but if the content stinks, fuhgeddaboudit. You’ll get no results.
When hiring people for your content marketing team, you neMost importantly, you want someone who can write great content consistently.If you are thinking about hiring a content writer, look at their past 10 published articles. What topics has the writer published about? Are they all equally good?Only hire writers that can keep up their content quality throughout time.
Hire marketers
Promoting content is tricky, as the point of content marketing isn’t to push for a sale right away, but to connect with the audience and leverage their trust to your advantage.It takes specific marketing skills to do so, like:Such marketers are scarce. In order to calling list find them, you need to ask for previous work.Most importantly, you want to see how they build their relationships and promote their content.What results has the marketer driven? How did she get them?
Hire content marketers
A content marketer needs to know how to promote that content as well. The problem is, promoting content isn’t like carrying out a paid media campaign. You can’t stuff your content into people’s throat.I’ll be the first one to tell you it’s easy to find people who consider themselves content marketers, but few who can actually write and promote content equally well.I’m personally better at writing than promoting (although I’m working on the latter). Some others are the opposite.When you hire a content marketer, look for one that has a mix of both skills — writing and promoting but has a predilection for one of the two skills.