More than recruiting: Why B2Bs should rely on LinkedIn and Xing
LinkedIn and XING are the two most well-known social media business networks in Germany. Employees create profiles to stay in […]
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Baidu Keyword Planner: Still indispensable for B2B companies
Below the search results, Baidu and other search engines suggest a series of other terms that Internet users search for
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Top-level domain: What improves my Baidu rank?
Contrary to other claims: If you want to achieve a good Baidu ranking, you do not necessarily need a .cn
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Practical example: SEO for Baidu: This strategy is important for B2B companies
China has been booming as an economic power for years. And that is precisely . why more and more German
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If you don’t deal with AI, it will cost you your job
Austrian management scientist Fredmund Malik says he doesn’t know a single successful manager who hasn’t adapted his work methodology several
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Why the B2B industry needs artificial intelligence
Open-mindedness is one of the most important qualities for employees in corporate communications. Nevertheless, many of them are very skeptical
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Selection and networking of relevant data sets
Before the actual design of the report begins, the first step is to create a link to the required data
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How B2B companies benefit from Google’s Data Studio
In order to evaluate the success of campaigns, performance is usually evaluat using “reports”. This allows those responsible to quickly
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Use of a simple newsletter unsubscribe
In contrast to the double opt-in process when registering, unsubscribing should be very simple. A complicated unsubscription process will always
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Increasing delivery rates in B2B email marketing: How it works
Email marketing is an important factor in rates in B2B email communication. However, it only has the desire effect if
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The how-to video
This format is similar to the explanatory video. The how-to video However, it offers even more detailed information about a
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Bringing B2B content to life with video marketing
In the digital age, the fast, precise and reliable transmission of information is more important than ever. Visual communication is
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How to Implement an Effective Organic Search Content Calendar
Creating and maintaining an effective organic search content calendar is a strategic approach that helps businesses optimize their content for