Creating conversion events
Goals in Universal Analytics have traditionally been quite restrictive and rigid. Conversions are much easier to set up in GA4. […]
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Why is Google Analytics releasing a new version?
The digital world has changed a lot in the last decade. Today, companies must tackle the complex task of recording
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Revealing Insights: Our first experiences with Google Analytics 4
Google Analytics 4 is coming. Whether you’re ready or not, GA4 is fast approaching. At Rock Content, we’ve been playing
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Making our way through the new budgets
Brands need to take into account the significant shift in consumer spending that can occur during the first three months
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AI-based inventory control
Another huge thing that Google Cloud is including in its AI offerings is “shelf control.” On Friday, Google CEO Sundar
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AI for Retail: How Google Cloud’s New Tool Will Improve Online Customer Experience
Over the past few months, SEO professionals have been trying to understand the implications of the massive arrival of AI
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Will ChatGPT replace the jobs of content creators and editors?
Whenever a new AI technology is introduced, there is always a concern that it will replace the jobs of human
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The AI Paradox: The Impact of ChatGPT on Content Marketing
I’ve been closely following the launch of ChatGPT, OpenAI’s chatbot that recently caught the world’s attention. With its natural language
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Google plans to include chatbot features in its search engine this year
We are all used to Google telling us how to rank high, how to produce good content for people, and
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Google Optimize will be discontinued. We will have to look for alternatives for A/B testing
Google Optimize is officially set to be discontinued in September 2023, leaving marketers without one of the most popular tools for A/B testing and user
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Instagram co-founders announce Artifact, an AI-powered news aggregator
More than four years after leaving Instagram, co-founders Kevin Systrom and Mike Krieger are back on the market to announce
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How to prepare for the future of SEO
However, it’s not all roses. In addition to ChatGPT, Bing does not always get the right answer . It is possible to
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Microsoft vs. Google: The tech giants’ duel for the future of search has SEO professionals worried
If you’ve been on social media in the last few days, you’re probably already aware of the news about Artificial
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How to make a great loyalty card
Making a point card or a loyalty card is an activity created to test the loyalty of the target
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Best practices for consent form management under the lgpd
The Brazilian General Data Protection Law (LGPD) establishes strict guidelines for the processing of personal data, placing consent at the