Brands that collaborate with small influencers on Instagram

The number of brands collaborating with small influencers on Instagram is growing. In fact, according to a report by Business Insider, the57% of brands and marketing professionalsrespondents say they now prioritize working with micro-influencers on Instagram . The report also found that smaller influencers tend to have higher engagement rates and can be more profitable than larger influencers.

In this article, we will discuss successful collaborations between top brands and small influencers on Instagram . Specifically, we will show you how small influencers can help brands reach niche audiences and increase their engagement.

What are small influencers?

The little influencers, also known asmicroinfluencers, are content creators with modest audiences of between 10,000 and 100,000 followers . They are considered “small” compared to macro-influencers, mega-influencers, gambling data singapore and celebrities who often have millions of followers.

One of the main benefits of working with smaller influencers is their higher engagement rate compared to larger influencers. This is because their audience tends to be more niche, resulting in followers who are more engaged and interested in their content . Additionally, smaller influencers tend to have more time to cultivate their relationships and interact with their audience , which increases authenticity and engagement.

Another big benefit cited by brands that collaborate with smaller influencers on what is express eviction and how does it work? Instagram and other social media platforms is that they can also offer a more specialized approach, as they often specialize in specific niches and industries . This allows brands to reach an audience more aligned with their target audience, helping them increase brand awareness, achieve higher engagement rates, and drive higher sales and conversions.

Top brands that collaborate with small influencers on Instagram

As a result of all these benefits, not only are brandse-commerceSmaller brands tend to work with smaller influencers; today we see a

number of well-known global brands collaborating with smaller influencers on Instagram . The key is to understand the best ways

toIdentify micro-influencersfor your brand, develop creative content that appeals to your target audience, and cultivate long-term relationships with your chosen influencers.

With this in mind, let’s take a look at 4 brands that collaborate with small influencers on Instagram . This will help you understand what a successful collaboration could look like for your own brand with the right approach.

Glossier

Beauty brand Glossier has become famous for working with micro-influencers to promote its products. In fact, Glossier’s collaboration with

smaller influencers on Instagram has been a major part of its marketing strategy . The brand focuses on building relationships with

customers and smaller influencers and often features them in its campaigns instead of traditional celebrities.

For example, Glossier has a dedicated program called the “Rep Program” where customers can becomebrand ambassadorsand receive

discounts, exclusive products, and access to events. Glossier also encourages customers to share their own content using branded

hashtags and has been known to share user-generated content through its official social media accounts.

By working with small influencers and real customers, Glossier has built an engaged and loyal community on Instagram that has helped the brand grow its following and boost sales.

Daniel Wellington

Daniel Wellington is a popular watch brand that has collaborated small influencers with nano and micro influencers on Instagram in the

past. The brand has a strong social media presence, especially on Instagram, where it has over 4 million followers.

Daniel Wellington has worked with many small influencers to promote its watches, contact lists often offering them an exclusive discount

code to share with their followers . The brand has also used marketing campaigns with micro-influencers to showcase its watches in lifestyle settings, such as on vacation, at brunch, or in the office.

One notable campaign that Daniel Wellington launched in 2018 was small influencers called the “DW Model Search” . During this

campaign, the brand invited its followers to submit photos of themselves wearing DW watches, with a chance to be selected as a model for

the brand’s next campaign . This campaign was a huge success, generating thousands of entries and a huge amount of user-generated

content. As a result of working with smaller influencers, Daniel Wellington has been able to build a strong customer base, which has helped the brand increase its reach and sales.