Open-mindedness is one of the most important qualities for employees in corporate communications. Nevertheless, many of them are very skeptical about new technologies such as automation and artificial intelligence. This is often the case in medium-sized companies with a B2B industry needs focus. However, cheering every technology trend would be just as wrong as categorically rejecting it from the outset. It is much more important to carefully examine the new possibilities. If you don’t want to miss out on technological progress, you have to deal qatar whatsapp number data with the possibilities. B2B companies – including medium-sized companies – should overcome their reservations, but also define their own limits.
Save time sensibly in B2B communication
Artificial intelligence is already changing the way we work in communication. B2B industry needs Digital, voice-controlled assistants help us get relevant information faster, order things, or even edit photos and graphics. There are functions such as text-to-speech or speech-to-text, translations of texts and even conversations, automated image recognition or automated text business in the field of education creation. Automating recurring processes saves a lot of time and improves the throughput and outcome of corporate communications enormously.
Gaining new insights for communication
Artificial intelligence can not only save time, but also provide completely new insights. By analyzing behavior, for example in social media, but also calls and conversations, evaluating and interpreting facial expressions or body signals such as heart and breathing rate, algorithms can not facebook users only find out what a person wants at a certain moment – they can also recognize how they are feeling at that moment or how they tick in general. With this knowledge, not only the specific approach can be changed. B2B industry needs But also the specific range of offers right down to the individual price. And even when we are dealing with purchasing departments in B2B communication, there are ultimately always people there.