Another huge thing that Google Cloud is including in its AI offerings is “shelf control.”
On Friday, Google CEO Sundar Pichai tweeted that one of these new AI-powered features also “uses machine learning models to identify billions of products based on visual and text features . Helping retailers check their stock on store shelves.”
On the same day . In an interview with the Wall Street Journal, Google greece telegram data Cloud said that this feature should be available in the coming months. Reinforcing Pichai’s post . He also said that the algorithm will be able to detect and verify the availability of packaged products still on the shelves through images captured by cameras installed in physical warehouses.
This would solve a current problem for retailers who currently have to do this control manually with little security in availability updates, which are not always done in real time.
Weathering the storm: How brands can thrive in a recession [New data on consumer spending]
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With constant warnings of an impending recession and inflation continuing to impact prices on everything from rent to food . Things are no longer the norm . They’re the focus of data privacy risk analysis: tools and methodologies for companies attention.
For business leaders, it’s time to pay attention and make sure your brand is prepared.
Expenses are taking another direction
Data from HubSpot and other surveys indicate that the possibility of a recession has affected spending habits across all demographics. Continued warnings of a US recession show that 30% of respondents during the summer of 2022 shopped less and paid more attention to how they spent money compared to previous months.
At the start of winter 2022, 30% of respondents said they made few or no purchases due to recession warnings, while 24% were more conscious about spending money than in previous months. The number of respondents whose spending was not affected by the news also fell from 17% to 13%.
What does all this mean? For brand leaders or marketers faced with the challenge of getting products off the shelves, it’s time to get creative . They need to stay in touch with those who are tightening their wallets but can still afford to purchase items within their new budget or have a c phone number decent return on investment. Now is the time to consider discounts, promotions, deals or offer freemium marketing to provide experiences these consumers can’t resist.