People who are unsure of themselves and their product. The driving force in brand development is the conviction that it is useful to people. The internal attitude “I’m not good enough and I don’t do anything cool” can slow down and completely stop development.
Those who don’t have a clear position. beliefs told to the consumer. If beliefs are one thing today and another tomorrow, then the audience has nothing to attach to.
Five Steps to Starting a Brand
Since a personal brand about personal is betting database about a position, you need to start by defining it. It is important to formulate clear answers to the questions: “Who am I, what am I about? Does what I do correspond to my values?” You should be ready to convey the answer to the consumer.
The next step is planning. An effective tool for developing a personal brand is the system of Benjamin Franklin, who arranged the goals in the form of a pyramid. At the base are the main life values, on which the next step is built – global goals. From them grows a general plan for achieving these goals, then a plan for the next 1-3-5 years, then for a month and a week. The pyramid is crowned by a daily plan.
Once you have decided on a plan
You can start about personal choosing the 4 best examples of testimonials in advertising a strategy and methods for promotion. You need to understand what format is suitable for a product or service: online, offline or combined. Decide on a website and groups in social networks.
Next comes the development of a corporate identity, compilation of a portfolio and collection of feedback.
Then you can start filling your online adb directory platforms with text, photo or video content that will tell the consumer about all the qualities and advantages of the brand.