Of course, there are many alternatives to UTM tags. UTM tag alternatives Although they are much less effective, let’s look at a few examples.
Gclid
This is automatic link marking in Google Ads ads. But there are a few nuances:
- This markup is used only in Google ads, and the system generates these tags itself.
- Tags are only compatible with Google Analytics.
Accordingly, if you run ads on other platforms and also use another b2b email list service to track analytics, you will hardly find them convenient to use.
Yclid
Similar URL markup, but used in Yandex.Direct ads. Has the same drawbacks: tags are compatible only with Yandex.Direct and Yandex.Metrica.
In fact, many services have their own tags. Among them is Facebook with the fbclid tag.
From
This tag can be used to track the source of the click through to an advertising data analytics for email campaign optimization link. But it is only recognized by Yandex.Metrica.
The main difference is that all these tags transmit only one parameter (referral source), while UTM tagging allows you to get five parameters. This makes UTM tags the most effective way to track your marketing activities.
How to create a UTM tag?
You can create a UTM tag either manually or using generators. UTM tag hong kong phone number alternatives Let’s take a closer look at each of these options.
Please note:
- There can only be one question mark in a single tagged link. It is placed immediately after the URL.
- Each parameter must be concatenated with another using an ampersand (&) for the reference to be valid.
- If you do not specify even one of the required parameters, you may receive an incorrect link and statistics.
- UTM tags use only Latin characters.
- It is better not to use capital letters.
- Separate words with underscores ( _ ).