How to implement a digital Done. You’ve done it. You’ve just signed your contract with one of the world’s leading B2B companies. You’re the new Marketing Director. You can even imagine the business cards.
The first day arrives… and the first dose of reality. The most digital thing in sight is the calculator. The first challenge arrives: how to implement a digital strategy in a B2B ecosystem? And, of course, how to do it perfectly and succeed?
Let’s get started. First things first. Don’t try to whatsapp data change everything immediately. It won’t be possible. Let’s make a plan. Something like this:
1. Assess your current marketing assets
You know the market, you know your product, you know the sales force and your competitors, you’re alert and listening… Ready to begin. To begin designing a good digital strategy, you need to establish a solid foundation. And also prioritize: website, social media channels, apps…
Website: This is probably the core of your business. A responsive website, full of SEO-optimized content, and with simple e-commerce features is a MUST in today’s marketing world. The perfect platform for hosting and managing your digital content is HubSpot.
Blog: The best way to get people searching for your business is to write valuable articles about the information they’re looking for.
Resources: Do you have more content besides
How to implement a digital blog posts, such as ebooks, infographics, videos, etc.? It’s time to publish it on your website! Visual content is often more engaging for pay attention to the statistics consumers than written content.
Social media: This is the second face of your business, the one with which consumers will interact most frequently. You must have a defined social media strategy ; you can’t just post content and wait to see what happens.
Email: You may be thinking about implementing a monthly or quarterly newsletter
Email marketing can work wonders for lead nurturing or in the B2B sales process for upselling or cross-selling.
- Apps: Many digital businesses use apps to brazil data help them complete their marketing strategy. These can range from integrations with your website or CRM to chatbots or even an actual app created by your company. Apps are ubiquitous right now, and the possibilities are endless.