If you’re constantly posting on social media but not analyzing the results, you won’t be able to understand what’s working and what could be improved. Tracking social media metrics is critical to growing your following, increasing engagement, and getting more value out of the time you spend posting and interacting with your audience.
What are social media metrics?
Social media metrics are data that show how effective your social channels and content strategy are. They also compare them to your business goals to help you see what’s working well and where there’s room for improvement.
I have written about this before but the vast majority whatsapp data of salespeople (even seasoned pros) fail to ask their prospects and customers high-quality questions.
But don’t just focus on how many impressions a post gets. You also want to know more about engagement to understand what resonates with your audience. That way, you can deliver better content that will delight your audience.
If you don’t analyze metrics, you won’t be able to understand the most important things that will impact engagement. Without metrics, you’ll be blindly choosing your social media content strategy, which will limit engagement.
Why Measuring Social Media Metrics Matters
Analyzing social media metrics not only influences your social media content strategy, it also provides insight into your brand health, how you stack up against your competitors, and performance benchmarks.
Social media data can be the foundation of your entire business strategy if you use it to its full potential. But it can also tell you how valuable your social media is to ensure your efforts are paying off. That way, you can prove to your management why it’s important to continue devoting time and resources to social media.
If you invest time asking great questions it is critical to listen communication with clients to what the other person tells you.
The most important data about social networks
Now that you know you should be analyzing social media data, you may be wondering what data points you should be tracking and monitoring. Here’s an overview of the most important information you can track.
Audience
Ideally, you want to see your follower count grow over time. Your total follower count is only a small part of your social media data story. As your follower count increases, you have the opportunity to reach more customers and potential buyers with your campaign.
They want to know what problem your solution will solve. Avoid bulk data using unnecessary jargon or terminology. The simpler your presentation, the easier it is to understand.