Situation at the start : starting from scratch. After the start of the SVO, clients fell under direct and indirect sanctions. Decid to focus on website development, website design, digital marketing.
Objective: To receive applications for the development and design of websites that will allow achieving a monthly profit of 200 thousand rubles or more.
Link to the company website: advertisemia.ru
RESULTS OF THE PROJECT WORK
Results:
- The project with contextual advertising receiv 1 sale. At the beginning of the project implementation, the goal of getting sales was not set, since the site was raw and ne to be brought to mind. In fact, they did not buy telemarketing data romote it on the Internet. But the client has a specific niche and the prices are more adequate than those of competitors. This play to the advantage.
- Search advertising work partially. But the bid was high. And a new promotion region.
- The conversion rate was 1%.
- We receiv data from Metrica that the site’s visitors are people ag 18 to 25 years.
- We tweak the site a bit, which increas the time spent on the site and the bounce rate. And the search ads work.
Further strategy:
- Competitors are moving forward through search engine promotion. Contextual advertising is a secondary channel for this niche. Competitors’ advertisements are questionable, the pricing policy is built on large businesses. Small businesses can hardly pay a million for a landing page. The further strategy in contextual advertising and YAN will be built for small and mium businesses.
- The strategy for promotion in search communication with clients and in YAN nes to be adjust.
- Website adjustment. Changing taiwan lead its structure and content to suit specific advertisements and customer requests.
- Website adjustments for the Moscow region.