Your website statistics will show you what Pay attention to the your customers are doing on your site:
- what pages they visit;
- how much time they spend on certain pages;
- what products are purchased;
- from which pages they leave the site.
Google Analytics is a free service that allows you to measure and analyze traffic. It will help you build the simplest sales funnels and understand at what stage most potential customers are lost.
Landing Page Optimization
Create a semantic core for your site — queries that customers search for most often in connection with your niche. Create pages based on these queries. Landing pages should be simple and answer one visitor’s query. Write page titles and descriptions based on the list of keywords found.
Get your audience’s attention
The following channels are currently at the peak of popularity:
- Google and Yandex search engines;
- messengers (WhatsApp, Telegram, Viber);
- social networks (Instagram, Facebook, Vkontakte);
- Video hosting Youtube.
Use these channels to place your advertisements and create useful content for your audience.
Increase website traffic
By increasing the number of visits to your site, you can increase the number of sales. Pay attention to the Here are some ways to increase traffic:
- use SEO promotion to get traffic from search engines;
- activity on forums , tracking interest in your type of product and quick response with a link to your store page;
- Participation in popular groups will help to tell about new products, promotions, which will bring the audience to the site.
Post just enough to make people notice your activity, but not so much that it’s considered spam.
Physical address of the store
The fact that you have a physical address or office can speak of your seriousness and stability. Add the address and map of the physical store to the site .
Besides, not all customers like to buy online, so they will save the address and visit the store.