A In some ways Amazon Studios competes with other streaming giants. However, one important distinguishing feature is that it actually remains a perk offered with any annual Amazon Prime membership, a service that offers free shipping and access Amazon and experiential marketing to music, videos, and e-books. While it’s an addition to what is essentially a vast array of products sold online. Amazon Studios spends billions of dollars each year producing content. A knowing it needs to stand out in a world where internet users have access to a multitude of viewing services and platforms.
As head of marketing at Amazon Studios
Mike Benson must determine how to leverage data to predict a show’s potential success and keep fans engaged between binge-watching sessions. His approach relies on an old marketing principle: “You either hotels and motels email list want to expand your customer base, or you want to get your current customers to buy more—or more often ,” he says. So, Benson and his team use the . A data at their disposal to determine which audiences to target for specific shows, those likely to appeal to a specific niche, or those with the greatest potential for success.
Such an approach motivated Benson and his team to implement, in 2018, an IRL ( in real life ) promotional campaign for the popular series The Marvelous Mrs. Maisel , created by Amazon. The concept: to revive, on a temporary basis, the legendary why this reorganization of authority do people fall into the trap of going from marathon to marathon? Carnegie Deli in New York. Opened in 1937, the famous restaurant enjoyed its glory days during the 1950s, before closing permanently in 2016. The place was very popular with comedians at one time . A and literally becomes a character in the series. Benson and his team had the idea of reopening the Carnegie Deli for a weekend, and to .A and even anachronistic messengers announcing the restaurant’s return to newspapers and influencers on social media.
Unsurprisingly
Thousands of New Yorkers lined up for hours to experience this unique experience, and some 11,000 of them were seated. The true success of the initiative seen in the excitement generat . The positive impact (the satisfaction rate reache 98%) and the more than 3 billion media . A impressions – and 70 million people who discovered the event through visitors’ posts on Twitter, Instagram, and Facebook. As Benson points out, “social impact is the true measure of the experience . “
Also, to capitalize on such success, Amazon made sure not to make it a one-off. Media thailand lists coverage extended to traditional media outlets . A from the New York Times to Vogue magazine and The Today Show and Entertainment Tonight .
Several years after the arrival of streaming platforms and data-driven . Amazon and experiential marketing entertainment, major players are demonstrating the potential for leveraging data on consumer .Behavior and the content presented. Today . A combined approach to on- and off-screen initiatives allows for the .