On air is a regular digest of Likeni with the most important fresh and smart materials.
This week, Bill Gates shared his thoughts on what life will be like after the pandemic. Facebook shared how brands can stay connected to their audiences amid the overseas data coronavirus. And we learned that 70% of Gen Zers say high-quality products are a top priority when making a purchase.
Number of the week
During the period of self-isolation, the number of downloads of applications from the “Health and Fitness” category has increased, reports App Annie .
Important fresh
- Facebook has begun testing Stories that don’t disappear after 24 hours and has released an app for communicating with important people via Apple Watch.
- Instagram has launched new CTA stickers and buttons for businesses.
- Facebook will allow you to temporarily block group members for up to 28 days.
- Bill Gates: What will people’s lives be like after the pandemic ?
- Odnoklassniki launched “Online Gym” with trainers and nutritionists.
- Instagram has updated its IGTV app and started testing live broadcasts on the web version.
- VKontakte launched advertising for mini-applications and created a messenger VK Me with disappearing messages in Belarus .The next video will appear in the coming days. To stay up to date with new lessons, subscribe to our Telegram channel . All lessons will be announced there.
- A vulnerability has been discovered in TikTok important for the week: everything a business needs to know that allows video substitution.
- YouTube traffic has grown, but advertising spending has fallen .
- Celebrities are the main distributors of COVID-19 fakes on social media.
- Facebook has unveiled a new set of post templates for businesses and provided advice on how brands can stay connected to their audiences amid the coronavirus.
- YouTube has named 5 videos that have fax marketing become popular during self-isolation.
- Generation Z: Everything Business Needs to Know . Infographics.
- Instagram has launched a new sticker, “#IStayHomeFor” .