Aitarget account manager Alexandra Tsapesh spoke about how to attract sales using Facebook and Instagram at the CoMagic online conference “Cyberpunk 2020: The Future of MarTech Has Already Arriv.” Aitarget is a Facebook marketing partner, a technology platform for launching and managing advertising.

We have collect the most interesting points from Alexandra’s report – from new service features to a checklist for checking video advertising.

1. Choosing the right goals

On Facebook, you can choose from three goal blocks, each email data of which relates to a specific level of the sales funnel.

However, many, regardless of the set goals, start advertising only for the goals of “Traffic” and “Engagement”. Yes, they will help to gather a certain community around the brand, but will not increase sales: most purchases are made not by those who like to click!

If you want sales, focus on direct actions: purchases, adding to cart, lead generation, and messages.

Pay attention to the goal of the “Message”. Marketing is moving from the general to the specific – it is important for the user to know that you are interest in him just as much as he is interest in you. Since March 2020, you can lead users directly to Instagram direct  – use the opportunity to communicate with the client, tell about your advantages, learn about his pains.

2. Working with Facebook Pixel

A pixel allows you to track user actions on a 10 tricks to help increase sales from facebook ads website, such as page views and button clicks.

Let’s say you have buttons on your site call “Add to cart”, “Quick purchase”, “Sign up for a course”. Adding Pixel events to these buttons will allow you not only to use high-quality analytics, but also to set up retargeting campaigns for those who perform these actions, exclude them from targeting, and create lookalike audiences.

The pixel allows you to build audiences bas on fax marketing website visitors – all or those who perform certain actions or visit certain pages over a specific period (from one day to a year).

Pixel also helps you optimize your campaigns to find users who are most likely to take the action you want on your site.