On Facebook, you can create a catalog with information about your products or services. This can be either a product catalog or offers in the real estate, tourism, auto, or education sectors.
To use the Catalog, upload a product feed – either in CSV, XLM formats in Catalog Manager, or by adding products manually. The final step is to link the Catalog with the Pixel. This is necessary so that you can, at a minimum, start retargeting campaigns and, at a maximum, analyze the most popular products and use this analytics.
5. Launching retargeting in Stories
With the help of retargeting, catch up and phone number library return to your site those who have already shown interest, who are interested in you a little more than others. Dynamic advertising by catalog can also be launched in Instagram Stories. When setting up, be sure to add a name and description.
Important: When setting up retargeting or any other campaigns, exclude current buyer audiences. Firstly, to avoid paying for people who are already buyers. Secondly, to exclude audiences from each other. If audiences overlap, to avoid showing the same ad to the same user, the algorithm limits impressions.
6. Automatic selection of placements
Facebook recommends automatic placement settings. The algorithm searches for interested people on different platforms who are most likely to downloading the facebook catalog make a purchase and add the product to the cart. You may not know where the person is at the moment – scrolling through the feed on Facebook, sitting in Instagram Stories, or on a third-party site that is part of the Audience Network.
Trust the algorithm. If you get three sales from Facebook and ten from Instagram, it will automatically spend more money on Instagram, but it won’t completely discard Facebook.
7. Using Facebook Branded Content
Use branded content from Facebook. This is an opportunity to integrate with a blogger who has your target audience and track statistics in the advertising account.
The setup takes place in several stages. You give the blogger access to use the brand tag after concluding a cooperation agreement. Then the blogger creates a post using the brand and gives access to use the post in an advertising campaign.
Next, you create an ad in Ads Manager yourself. The fax marketing blogger himself posts the publication, monitors comments, communicates with the audience, and you can track the results in your account without asking the blogger for information and seeing real numbers.