On air is a regular digest of Likeni with the most important fresh and smart materials.

April turned out to be extremely eventful for both regular social media users and advertisers. May also promises to be interesting. And since the digest was not released last week, today we have collected all the materials for 14 days and selected the best for you.

Number of the week

Sprout Social has released a new report, the Social Index , whatsapp data which provides data that shows how marketers and consumers think differently about social media interactions.

• Pavel Durov named 7 reasons why IT entrepreneurs should not move to Silicon Valley.
• Instagram is testing a new way to navigate Stories .
• Facebook has introduced a content calendar template for social networks.
• Former US Deputy Treasury Secretary to Promote Facebook’s Libra Cryptocurrency
• Telegram offered TON investors only two options for refunding their funds .
• YouTube is testing a new tool called ‘Products in this video’ .
• Facebook has created a content moderation oversight board .
• The audience of all Facebook applications has exceeded 3 billion active users per month.
• Facebook is launching a series of educational events for group administrators.
• Pavel Durov refused to issue Gram cryptocurrency to investors in 2021.
• VKontakte launched delivery of goods via SDEK and Boxberry.
• Facebook’s monthly active audience has grown to 2.6 billion.
• Medialogy presented the rating of important for the week: rating of digital agencies and a new youtube tool digital agencies for March 2020
• WhatsApp Increases Group Call Capability to 8 People
• VKontakte has expanded the functionality of Business Pages with CRM system capabilities.
• Best Time to Post on Social Media During COVID-19.
• 6 tips for brands to connect with their audience using Instagram Stories.
• VKontakte has launched a new advertising tool – automatic promotion of goods.
• Facebook to launch Messenger Rooms group video calling service .
• Telegram announced the growth of its fax marketing audience to 400 million and plans to launch group video calls.
• VKontakte supported 25 thousand entrepreneurs in April.