If you’re tired of long Facebook posts and endless photo contests on Instagram, then it’s time to get to know the bold, fun, and confidently growing TikTok and its advertising opportunities.
TikTok is already used by over 800 million people worldwide . Many brands are starting to take an interest in the app’s young audience and are ready to invest serious budgets in advertising.
Have you already tested TikTok’s advertising potential mobile phone number data for your business? If not, you urgently need to do so! And we are ready to help.
The Likeni publication and the online advertising automation service e Lama are launching a special project , “TikTok in 9 video lessons .” These are nine educational videos in which we will explain in detail what TikTok is and how to work with its advertising formats correctly.
Contents of the entire course:
- What is TikTok. Audience. Advertising formats. Who is suitable for advertising on TikTok?
- What is important to do before tiktok in 9 video lessons: introduction to advertising formats launching advertising .
- How to create creatives .
- Connecting an account and reviewing your account .
- Installing a pixel and setting up conversions .
- Creating audiences .
- Creating campaigns .
- Creating ads .
- Analysis of efficiency and optimization .
- Final Quiz : How Well Do You Know TikTok’s Advertising Opportunities?
Today the first lesson of our course starts. The video is right in front of you, the lesson script is under the video. Ask any questions that arise in the comments – we will answer promptly. Enjoy learning!
What is TikTok
Today, TikTok is one of the most popular social fax marketing networks that exists as an application. Therefore, when we talk about TikTok, we are talking about smartphones. The main content is short videos up to 60 seconds long.
But the most popular videos last from 9 to 15 seconds.
The themes are varied, but all are tied to music in one way or another. And this will need to be taken into account when creating advertising videos.
TikTok’s audience in Russia (May 2019) was 8 million users . On average, they watch 10 billion videos per month. 40% of the audience is under 18 years old. Most of the audience (58%) are women. Over the past time, the audience may have grown significantly, but TikTok has not yet reported official statistics.
It can be assumed that TikTok’s audience is mainly schoolchildren and students. But not only! There is a very diverse audience here, of different ages and with a wide variety of interests. For example, TikTok already has quite a lot of professional accounts (doctors, lawyers, home repair specialists, etc.), which have a huge number of subscribers.
If your business or personal brand is not on TikTok, this needs to be fixed immediately.
The nuances of TikTok
“Rivers” are recommendations, a smart feed that everyone wants to get to. There will also be advertising there. Let’s note right away that in addition to advertising created in TikTok Ads, the app’s feed contains advertising from Yandex.Direct (since TikTok is one of the YAN platforms).
To get the best results, you should run your ads through TikTok Ads, not Yandex.Direct.
TikTok has a very loyal audience . If you make trendy, interesting videos that will naturally appeal to the audience, you will get a lot of interactions.
Viewability, likes, comments, reposts are important . Reposts are especially important, if your videos are shared, you will very quickly increase your audience and reach.
The smart feed learns “on the fly” and from advertising as well. Unlike other social networks, the TikTok algorithm very quickly and accurately understands your interests and begins to offer you relevant content.
The mechanics of hashtags, trending videos, music and challenges work . TikTok even has a special hashtag challenge format, which we will talk about later. All this must be taken into account in advertising videos. Trends live for 1-2 weeks, follow them, use them in your videos and you will be able to buy out an audience for less money.
The ads are launched not in TikTok, but in TikTok Ads . This is a special advertising account, which we will look at in future videos. Note that you cannot promote your TikTok account through the TikTok Ads auction.