Below are the main stages of making a phone number library purchase decision and a description of the tools that will help in forming a positive brand reputation:
How a Company’s Reputation Affects a Purchase Decision. Below are the main stages of making.
For clarity, let’s look at one case from our practice. We were approach by a client who was actively developing a chain of fast food restaurants with points of presence in more than 50 cities.
At the start-up stage, the following problems in the area of the company’s reputation were discover:
Growing number of negative reviews in geoservices
The ne for monthly registration of new branches
The average rating in Yandex and Google geoservices is lower than that of competitors
A strategy was develop to work through these areas, which includ the following blocks:
Monthly synchronization ronald weeks manager of all restaurant data with information in Yandex and Google geoservices
Adding useful information to cards: addresses, opening hours, Wi-Fi availability, at least 5 photos of the interior, facades, etc.
>Prompt posting of company responses to negative reviews
Email distribution to a loyal customer base with an offer to leave a review in exchange for a promo code
As a result of the work carri out, the number of visits to customer cards increas by 3.6 times, which means that the upper part of the sales funnel for this channel has significantly expand .
How a Company’s Reputation Affects a Purchase Decision
Conclusion
The company’s reputation is one of the main factors that influences the decision to purchase. It is important to work on the burkina faso business directory image. And form a positive image of the brand at each stage of the user’s movement through the CDJ.
Companies that care about their reputation can gain an advantage in the market and increase their sales and customer loyalty. Brand image affects the effectiveness of investments in all advertising channels. Therefore, a reputation management strategy should be a key element in the business plan of any company that seeks to maintain and increase its success in the long term.