PETs” (Privacy Enhancing Technologies) have been increasingly in the privacy market as a solution to improve data protection and user privacy. Their design is at minimizing personal data collected and ensuring data integrity.
Although they do not guarantee inviolability, these systems can be a competitive differentiator, as more people look for privacy options to customize their services.
Personal data, when hacked, can be in a way that is harmful to its holders, including financially. No company wants to be held responsible for incidents.
Therefore, privacy-enhancing technology is seen as a strategic response to risks.
Examples of Privacy Enhancing Technologies (PET’s)
Various types of PET can be db to data by companies, each with its own particularities. Check out some examples below:
Firewalls: A network security device that monitors incoming and outgoing network traffic on your network, with the goal of helping to prevent malicious activity and preventing anyone, inside or outside a private network, from performing unauthorized activities over the web.
VPNs (Virtual Private Networks): VPNs encrypt a user’s internet traffic and disguise their online identity. This makes it difficult for third parties to track their activities and steal their data.
Differential Privacy: Protects against
Sharing any information about individuals. This cryptographic algorithm adds a layer of “statistical noise” to the dataset. This allows us to describe group patterns within the dataset while maintaining the privacy of individuals.
Pseudonymization : A data management technique that replaces an individual’s identity or personal information with artificial identifiers, known as vasya would see that eating out at a restaurant , thus offering an additional layer of privacy and security.
Blockchain: It is for facilitating the process of recording transactions and tracking assets in a business network.
Zero knowledge proof: Uses a set of
Cryptographic algorithms that allow information to without revealing data that proves it.
Homomorphic encryption: It is an uae phone number method that allows computational operations on encrypted data.
End-to-End Encryption (E2EE): It is a communication method that ensures that only the sender and the intended recipient can read the messages, and no one else, including the service provider or any third party, can access or read the contents of the communication.